Sustainable Fashion: Eco-Friendly Online Clothing Brands for Women

It’s easy to think of the waste from our households or workplace when we think of pollution. It’s easy to think of cars and other vehicles when we think of bad things for the environment. However, something we all love - fashion - can also prove to be harmful to the environment. Yes! The polka dot pants you bought, or the neon womens jacket too, could all be contributors to the degradation of the environment. 

This is exactly why sustainable fashion is no longer just a type of fashion, but a need in the world of fashion. More and more brands are recognizing their carbon footprint and pledging support to becoming more sustainable and eco-friendly. India isn’t falling behind, and a lot of brands, independent and otherwise, have shifted focus towards more eco-friendly and sustainable practices, offering eco-friendly clothing options for women. And no, that doesn’t hamper the product or reduce the number of options one bit! You can buy the same harness belt online, or buy cargo pants online or even get co ord sets online that you’ve always wanted. Only, they’ll be even better as they’ll be eco-friendly!
Let’s have a look at some of the sustainable fashion brands in India and how they’re leading the way to a better and eco-friendly tomorrow for fashion.

1. No Nasties 

No Nasties proudly positions itself as the most sustainable brand in India, and rightly so. It is a brand that is dedicated to creating 100% organic, free trade and vegan clothing. They have a zero-waste policy, and use all the fabric scraps to make accessories. Their commitment to planet positive clothing is commendable, and has set a standard for all other brands to follow. Join their polka Dot party with some polka dot pants, or even get zero-waste skirts for girls that can glam up your look! 

2. Ka-Sha

Ka-Sha is a brand that banks on artisanal techniques - both new and old - to craft each piece. In order to become sustainable and remove waste from fashion, they launched their ‘Heart to Haat’ initiative. Through this initiative, they reuse and repurpose textiles. It started as an in-house initiative to reduce their own waste, but has now become an industry-wide solution. They help brands by offering them textile waste-management solutions that suit that particular brand. These solutions can be used to create any product, ranging from waist coats to even a harness belt. 

3. Doodlage 

Doodlage proudly claims that their products are made from waste. They have grown widely popular for their innovative approach to sustainable fashion, and are famous for upcycling and recycling to create unique and fresh pieces of clothing. They use fabric waste to create new garments and are committed to employing ethical production methods for all their products.  If you’re looking to buy co ord sets online in India, you can find some stunning pieces on their website. You can also find other varieties of clothing such as skirts for girls and jumpsuits which can amp up your wardrobe. 

4. The Summer House 

The Summer House is famous for their minimalist and elegant designs. These are made using sustainable materials, and are a testament to their commitment to sustainable fashion. Their focus is on creating pieces that never go out of fashion, also helping reduce fashion’s environmental footprint. The Relove section on their website is a marketplace for buying and selling verified preloved garments from their brand, thus helping in reuse of clothes. They work with rural artisans to create some stunning co ord sets western and traditional, jackets and skirts and even have a signature prints section. 

5. Nicobar 

Nicobar claims to be a modern and mindful design studio, and rightly so. Nicobar is a brand that amalgamates Indian heritage with contemporary design and they do it so well! They’re a brand that ignores trends, and focuses on creating its own market which helps them bring pieces to the market that are completely unique and true to their own style. They focus on using organic cotton and other eco-friendly fabrics and put heavy focus on reducing waste in their production process. They’ve committed to being mindful in everything they do, right from the packaging to what goes inside it. If that wasn’t enough, they’ve partnered up with Grow Treet, and in collaboration they’ve planted a huge 7,505 trees to date. They too offer some of the most unique co ord sets online in India, along with other clothing items such as skirts, dresses and tops. 

The next time you're looking to buy cargo pants online, or look up a harness belt or browse through for a neon jacket for women, look at brands that are committed to sustainability. Sustainable fashion has a huge impact on reducing pollution and also helps in reducing the strain on natural resources. As a consumer, choosing sustainable products can also have added benefits! Sustainable clothing pieces are usually of higher quality and thus last way longer than fast fashion clothing. Many sustainable clothing brands also prefer to collaborate with local artisans to create the polka dot pants or waist coat that you really want to buy, thus helping preserve traditional techniques and providing a livelihood to the artisans.